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Black women are showing off their epic Lego collections on TikTok
Alyssa Evans could not tell you how much she’s spent on her collection of Lego sets since she took up the hobby in 2021. But it’s certainly money well spent, she said.
Evans’ TikTok account is dedicated to her Lego hobby, so she was more than happy to take part in a new trend: Black women — and some men, too — showing off their completed build-and-display sets and massive Lego collections in videos featuring rapper BossMan Dlow’s viral hit “Mr Pot Scraper.”
Evans, 23, had Lego flower sets, cars, Lego’s Vincent van Gogh “The Starry Night” set, the Pac-Man Arcade set, and more. Her video, among the first for the trend, has amassed more than 14,000 views.
“I didn’t expect it to go the way that it did,” she said of the trend. “I didn’t expect to find a sense of community because Legos as a hobby is a non-POC, male-dominated hobby. So when I saw other women of color posting about it, of all different ages, it warmed my heart.”
More than a dozen Black TikTokers have shared similar videos. Singer Chlöe Bailey joined in on the fun, posting photos on X of herself alongside a few of her completed sets. These Lego lovers told NBC News they’ve found community online as a result of the viral videos and are happy to know that other Black people share the hobby.
Many said they sit for hours completing Lego sets, often for catharsis and to ease anxiety and stress. This tracks considering Lego’s efforts in recent years to market its sets as stress-relievers for AFOLs — adult fans of Lego — who want to drown out the noise, work with their hands, and ease their minds.
In 2020, the Denmark-based company temporarily paused advertisements for its police-related sets as police violence protests broke out in the U.S. At the same time, the company also vowed to donate $4 million to organizations supporting Black children.
“We are thrilled to see the engagement by Black women using LEGO bricks as a creative outlet to celebrate the passions they have,” Alero Dawn Akuya, Lego’s vice president of brand development, told NBC News in a statement. “The Black community is rich with creativity, inspiration, and positivity and we are humbled that the community is recognizing our products to express themselves and their personal stories!”
Jazmin Towe, 31, began building Lego sets in January 2023 after her husband bought her a set to help her wind down and relieve stress after a long day of work. A year and a half later, Towe has numerous completed sets under her belt. In her TikTok video, which has been viewed more than 260,000 times, she showed off her completed Nintendo Entertainment System, piano, jazz quartet, and typewriter sets.
“It’s so calming. It just does something for my nerves. I’ll sit there at the end of the day and do them for hours,” Towe gushed. “I feel happy when I finish them. It’s also kind of bittersweet because I love the process of putting it together. When I get to the end, I’m like, ‘I can’t wait to get to the next set!’”
Towe sometimes works on smaller sets with her 7-year-old son, she said. But, for the most part, it’s a personal hobby. “For me, it’s a winding down type of thing,” she said. “I do Legos to calm myself, to regulate my mind, to relax. I’ll get a nice little glass of wine and some snacks and I’ll be doing Legos for three or four hours straight.”
Even if Legos are a solo hobby for people like Towe, there’s still a larger community of Black people who take joy simply in knowing there are more people like them out there. Long before the trend — and long before TikTok itself — Ghanaian Canadian artist Ekow Nimako began using Legos to create Afrofuturistic sculptures. He spends 50 to 800 hours building the intricate sculptures entirely out of black Legos, CNN reported last year.
Lego highlights his work on the company’s website with videos, images, and statements from the artist. Nimako doesn’t see his work as part of the Lego fandom, or a hobby. “This is fine art,” he told CNN. His goal, he added to Lego, is to push Black and Ghanaian culture forward. He said Lego pieces are perfect for this because of their intelligent, versatile design.
Akuya praised this diversity and innovation fostered through Lego’s diversity, equity, and inclusion initiatives.
“We are committed to building a more kind, empathetic and understanding society now, and for future generations,” Akuya said. “Making everyone feel welcome to the LEGO universe is critical to our purpose for being, and we make an active effort to ensure our product and marketing activities reflect this ambition.”
As for Evans, her foray into the Lego fandom is purely for joy. She said she played with Lego as a child and has enjoyed returning to her childhood hobby. And the latest TikTok trend has helped her connect with more Lego lovers like her.
“I’ve definitely found a sense of community in it,” Evans said. “There’s not really that ‘alone’ feeling anymore. Before it wasn’t a hobby that I shared; I did it for myself. I didn’t know there were other women out there. It heals my inner child.”
Towe said Lego is an expensive hobby — adult sets can cost hundreds of dollars — so she hopes that as more people join in on the fandom, the company will find ways to ease the financial burden.
“I think that if more people could afford to get into it, they would,” Towe said. "Lego is such a fantastic way to unwind and express creativity, and it would be wonderful if it could be more accessible to everyone."
The resurgence of interest in Lego among Black women and men also highlights a broader cultural trend of finding solace and joy in creative hobbies. This movement transcends age and background, uniting people in a shared passion that brings both relaxation and a sense of accomplishment. The vibrant online community that has emerged around this trend is a testament to the power of social media in fostering connections and celebrating diverse interests.
Moreover, Lego's ongoing commitment to diversity and inclusion in its marketing and product development ensures that the hobby remains welcoming and representative of all its fans. This inclusive approach not only enriches the Lego experience but also inspires more people to engage with the brand and explore their creativity.
For Evans, Towe, and many others, Lego has become more than just a pastime; it is a therapeutic escape, a means of self-expression, and a bridge to a broader community of like-minded enthusiasts. As this trend continues to grow, it promises to bring even more people into the fold, encouraging creativity, fostering connections, and proving that hobbies can have a profound impact on mental well-being and personal fulfillment.
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#1 Free Windshield Replacement Service in Arizona and Florida!
Our services include free windshield replacements, door glass, sunroof and back glass replacements on any automotive vehicle. Our service includes mobile service, that way you can enjoy and relax at the comfort of home, work or your choice of address as soon as next day.
Schedule Appointment Now or Call (813) 951-2455 to schedule today.
Areas Served in Florida
Miami, Orlando, Tampa, Jacksonville, Fort Lauderdale, Destin, Naples, Key West, Sarasota, Pensacola, West Palm Beach, St. Augustine, FT Myers, Clearwater, Daytona Beach, St. Petersburg, Gainesville, Kissimmee, Boca Raton, Ocala, Panama City, Panama City Beach, Miami Beach, Bradenton, Cape Coral, The Villages, Palm Beach, Siesta Key, Cocoa Beach, Marco Island, Vero Beach, Port St. Lucie, Pompano Beach, Florida City, Punta Gorda, Stuart, Crystal River, Palm Coast, Port Charlotte and more!
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We work on every year, make and model including
Acura, Aston Martin, Audi, Bentley, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ferrari, Fiat, Ford, Freightliner, Geo, GM, GMC, Honda, Hyundai, Infinity, Jaguar, Jeep, Kia, Lamborghini, Land Rover, Lexus, Lincoln, Maserati, Mazda, McLaren, Mercedes Benz, Mercury, Mini Cooper, Mitsubishi, Nissan, Oldsmobile, Peugeot, Pontiac, Plymouth, Porsche, Ram, Saab, Saturn, Scion, Smart Car, Subaru, Suzuki, Tesla, Toyota, Volkswagen, Volvo and more!
All insurance companies are accepted including
Allstate, State Farm, Geico (Government Employees Insurance Company), Progressive, USAA (United Services Automobile Association), Liberty Mutual, Nationwide, Travelers, Farmers Insurance, American Family Insurance, AAA (American Automobile Association), AIG (American International Group), Zurich Insurance Group, AXA, The Hartford, Erie Insurance, Amica Mutual Insurance, Mercury Insurance, Esurance, MetLife Auto & Home, Safeway and many , many more!
States We Service
Front Windshield Replacement, Door Glass Replacement, Back Glass Replacement, Sun Roof Replacement, Quarter Panel Replacement, Windshield Repair
AutoGlass Services Provided
Front Windshield Replacement, Door Glass Replacement, Back Glass Replacement, Sun Roof Replacement, Quarter Panel Replacement, Windshield Repair
#1 Free Windshield Replacement Service in Arizona and Florida!
Our services include free windshield replacements, door glass, sunroof and back glass replacements on any automotive vehicle. Our service includes mobile service, that way you can enjoy and relax at the comfort of home, work or your choice of address as soon as next day.
Schedule Appointment Now or Call (813) 951-2455 to schedule today.
Areas Served in Florida
Miami, Orlando, Tampa, Jacksonville, Fort Lauderdale, Destin, Naples, Key West, Sarasota, Pensacola, West Palm Beach, St. Augustine, FT Myers, Clearwater, Daytona Beach, St. Petersburg, Gainesville, Kissimmee, Boca Raton, Ocala, Panama City, Panama City Beach, Miami Beach, Bradenton, Cape Coral, The Villages, Palm Beach, Siesta Key, Cocoa Beach, Marco Island, Vero Beach, Port St. Lucie, Pompano Beach, Florida City, Punta Gorda, Stuart, Crystal River, Palm Coast, Port Charlotte and more!
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Phoenix, Sedona, Scottsdale, Mesa, Flagstaff, Tempe, Grand Canyon Village, Yuma, Chandler, Glendale, Prescott, Surprise, Kingman, Peoria, Lake Havasu City, Arizona City, Goodyear, Buckeye, Casa Grande, Page, Sierra Vista, Queen Creek and more!
We work on every year, make and model including
Acura, Aston Martin, Audi, Bentley, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ferrari, Fiat, Ford, Freightliner, Geo, GM, GMC, Honda, Hyundai, Infinity, Jaguar, Jeep, Kia, Lamborghini, Land Rover, Lexus, Lincoln, Maserati, Mazda, McLaren, Mercedes Benz, Mercury, Mini Cooper, Mitsubishi, Nissan, Oldsmobile, Peugeot, Pontiac, Plymouth, Porsche, Ram, Saab, Saturn, Scion, Smart Car, Subaru, Suzuki, Tesla, Toyota, Volkswagen, Volvo and more!
All insurance companies are accepted including
Allstate, State Farm, Geico (Government Employees Insurance Company), Progressive, USAA (United Services Automobile Association), Liberty Mutual, Nationwide, Travelers, Farmers Insurance, American Family Insurance, AAA (American Automobile Association), AIG (American International Group), Zurich Insurance Group, AXA, The Hartford, Erie Insurance, Amica Mutual Insurance, Mercury Insurance, Esurance, MetLife Auto & Home, Safeway and many , many more!
States We Service
Front Windshield Replacement, Door Glass Replacement, Back Glass Replacement, Sun Roof Replacement, Quarter Panel Replacement, Windshield Repair
AutoGlass Services Provided
Front Windshield Replacement, Door Glass Replacement, Back Glass Replacement, Sun Roof Replacement, Quarter Panel Replacement, Windshield Repair
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Black women are showing off their epic Lego collections on TikTok
Alyssa Evans could not tell you how much she’s spent on her collection of Lego sets since she took up the hobby in 2021. But it’s certainly money well spent, she said.
Evans’ TikTok account is dedicated to her Lego hobby, so she was more than happy to take part in a new trend: Black women — and some men, too — showing off their completed build-and-display sets and massive Lego collections in videos featuring rapper BossMan Dlow’s viral hit “Mr Pot Scraper.”
Evans, 23, had Lego flower sets, cars, Lego’s Vincent van Gogh “The Starry Night” set, the Pac-Man Arcade set, and more. Her video, among the first for the trend, has amassed more than 14,000 views.
“I didn’t expect it to go the way that it did,” she said of the trend. “I didn’t expect to find a sense of community because Legos as a hobby is a non-POC, male-dominated hobby. So when I saw other women of color posting about it, of all different ages, it warmed my heart.”
More than a dozen Black TikTokers have shared similar videos. Singer Chlöe Bailey joined in on the fun, posting photos on X of herself alongside a few of her completed sets. These Lego lovers told NBC News they’ve found community online as a result of the viral videos and are happy to know that other Black people share the hobby.
Many said they sit for hours completing Lego sets, often for catharsis and to ease anxiety and stress. This tracks considering Lego’s efforts in recent years to market its sets as stress-relievers for AFOLs — adult fans of Lego — who want to drown out the noise, work with their hands, and ease their minds.
In 2020, the Denmark-based company temporarily paused advertisements for its police-related sets as police violence protests broke out in the U.S. At the same time, the company also vowed to donate $4 million to organizations supporting Black children.
“We are thrilled to see the engagement by Black women using LEGO bricks as a creative outlet to celebrate the passions they have,” Alero Dawn Akuya, Lego’s vice president of brand development, told NBC News in a statement. “The Black community is rich with creativity, inspiration, and positivity and we are humbled that the community is recognizing our products to express themselves and their personal stories!”
Jazmin Towe, 31, began building Lego sets in January 2023 after her husband bought her a set to help her wind down and relieve stress after a long day of work. A year and a half later, Towe has numerous completed sets under her belt. In her TikTok video, which has been viewed more than 260,000 times, she showed off her completed Nintendo Entertainment System, piano, jazz quartet, and typewriter sets.
“It’s so calming. It just does something for my nerves. I’ll sit there at the end of the day and do them for hours,” Towe gushed. “I feel happy when I finish them. It’s also kind of bittersweet because I love the process of putting it together. When I get to the end, I’m like, ‘I can’t wait to get to the next set!’”
Towe sometimes works on smaller sets with her 7-year-old son, she said. But, for the most part, it’s a personal hobby. “For me, it’s a winding down type of thing,” she said. “I do Legos to calm myself, to regulate my mind, to relax. I’ll get a nice little glass of wine and some snacks and I’ll be doing Legos for three or four hours straight.”
Even if Legos are a solo hobby for people like Towe, there’s still a larger community of Black people who take joy simply in knowing there are more people like them out there. Long before the trend — and long before TikTok itself — Ghanaian Canadian artist Ekow Nimako began using Legos to create Afrofuturistic sculptures. He spends 50 to 800 hours building the intricate sculptures entirely out of black Legos, CNN reported last year.
Lego highlights his work on the company’s website with videos, images, and statements from the artist. Nimako doesn’t see his work as part of the Lego fandom, or a hobby. “This is fine art,” he told CNN. His goal, he added to Lego, is to push Black and Ghanaian culture forward. He said Lego pieces are perfect for this because of their intelligent, versatile design.
Akuya praised this diversity and innovation fostered through Lego’s diversity, equity, and inclusion initiatives.
“We are committed to building a more kind, empathetic and understanding society now, and for future generations,” Akuya said. “Making everyone feel welcome to the LEGO universe is critical to our purpose for being, and we make an active effort to ensure our product and marketing activities reflect this ambition.”
As for Evans, her foray into the Lego fandom is purely for joy. She said she played with Lego as a child and has enjoyed returning to her childhood hobby. And the latest TikTok trend has helped her connect with more Lego lovers like her.
“I’ve definitely found a sense of community in it,” Evans said. “There’s not really that ‘alone’ feeling anymore. Before it wasn’t a hobby that I shared; I did it for myself. I didn’t know there were other women out there. It heals my inner child.”
Towe said Lego is an expensive hobby — adult sets can cost hundreds of dollars — so she hopes that as more people join in on the fandom, the company will find ways to ease the financial burden.
“I think that if more people could afford to get into it, they would,” Towe said. "Lego is such a fantastic way to unwind and express creativity, and it would be wonderful if it could be more accessible to everyone."
The resurgence of interest in Lego among Black women and men also highlights a broader cultural trend of finding solace and joy in creative hobbies. This movement transcends age and background, uniting people in a shared passion that brings both relaxation and a sense of accomplishment. The vibrant online community that has emerged around this trend is a testament to the power of social media in fostering connections and celebrating diverse interests.
Moreover, Lego's ongoing commitment to diversity and inclusion in its marketing and product development ensures that the hobby remains welcoming and representative of all its fans. This inclusive approach not only enriches the Lego experience but also inspires more people to engage with the brand and explore their creativity.
For Evans, Towe, and many others, Lego has become more than just a pastime; it is a therapeutic escape, a means of self-expression, and a bridge to a broader community of like-minded enthusiasts. As this trend continues to grow, it promises to bring even more people into the fold, encouraging creativity, fostering connections, and proving that hobbies can have a profound impact on mental well-being and personal fulfillment.